With the rise of social media and the transformation to a sound-bite driven information society, instant gratification has become the norm. This also holds true in the world of customer service, as today’s consumers expect ubiquitous real-time customer service that is transparent, authentic, and most of all, fast.

As we know from our Zendesk Benchmark, speedy response and resolution times are a key driver of customer satisfaction and success. A lightning fast product that keeps support agents super productive is what we strive for here at Zendesk. A big part of this productivity is enabling our clients to engage with customers on their preferred, real-time channel: social media. In this infographic, we take a look at how social media is changing customer expectations and experiences when it comes to customer service.

To learn more about available social media functions within Zendesk, check out our Twitter and Facebook features!